Over the review period, leading companies in ice cream have focused on
developing the premium segment responding to the needs of more sophisticated
consumers. Such is the case of Unilever Andina de Venezuela, which in mid-2010
expanded the portfolio of the premium brand Magnum, by introducing two different
presentations: Devotion Galleta y Chocolate and Devotion Nuez.
To Know More -
www.bharatbook.com/Ice
CreamMarket
Impulse ice cream was the fastest growing category in 2012, achieving 6% value
growth. This category is subject to more innovation, as it is targeted mainly
towards children and tweens, who quickly tire of the same products and prefer
novelties in terms of flavour, colour and form. Helados Holanda SA de CV
regularly introduces products with attractive flavour and colour combinations,
presented in fun formats to attract impulse purchases amongst young consumers.
To Know More -
www.bharatbook.com/IceCreamMarket
