Impulse Ice Cream Was The Fastest Growing Category In 2012

Impulse ice cream was the fastest growing category in 2012, achieving 6% value growth. This category is subject to more innovation, as it is targeted mainly towards children and tweens, who quickly tire of the same products and prefer novelties in terms of flavour, colour and form. Helados Holanda SA de CV regularly introduces products with attractive flavour and colour combinations, presented in fun formats to attract impulse purchases amongst young consumers.
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