Monday, April 15, 2013

Ice Cream in India

Ice cream was amongst the fastest-growing product categories in packaged foods in 2012. As a result, several regional players started expanding in 2012. Mother Dairy Fruit and Vegetable, which until now ruled Delhi’s market, was planning to enter the markets in Mumbai, Bangalore and Chennai in 2012. Vadilal Industries – a leading player in Gujarat and Rajasthan – was expanding its operations in the northern part of the country.
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Thursday, April 11, 2013

Future of the Ice Cream Market

The Future of the Ice Cream Market in Austria to 2017 is the result of Canadean’s extensive market research. The report presents detailed analysis on the Ice Cream consumption trends in Austria, historic and forecast Ice Cream consumption volumes and values at market and category level, brand share and distribution channel data. This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for Ice Cream sales overall and to know which categories and segments are showing growth in the coming years.
Detailed category coverage is provided, covering three product segments that include:  Artisanal Ice Cream, Impulse Ice Cream, and Take-Home Ice Cream.
Detailed product sales segmentation (for both volumes and values) is provided, including brand data, and sales by distribution channel, at the product category level.
Future forecasts allow marketers to understand the future pattern of market trends from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which they want to compete in the future.
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